Search results for "mobile information services"

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How perceived value drives the use of mobile financial services apps

2019

Mobile information services have revolutionized business models and service delivery methods by facilitating consumer access to information and order placement via mobile apps. In developed markets, mobile banking (m-banking) and mobile payment (m-payment) applications have replaced text-based mobile services. However, extant research has not addressed these mobile financial services apps (MFSAs) adequately from the perspective of consumer behavior. Thus, the present study developed and tested a series of hypotheses related to the antecedents of perceived value of MFSA use; it also examined how such use affects the development of customers’ overall relationships with banks. Our hypotheses w…

liiketoimintamallitComputer Networks and CommunicationsService delivery framework512 Business and management02 engineering and technologyLibrary and Information SciencesBusiness model020204 information systemsmobiilipalvelut0502 economics and business0202 electrical engineering electronic engineering information engineeringInformation systemMobile paymentmobiilisovelluksetMarketingConsumer behaviourMobile bankingbusiness.industry213 Electronic automation and communications engineering electronics05 social sciencesmobile information servicesOrder (business)New product development050211 marketingBusinessInformation Systems
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